MIT and Super Webomaticpresents:

What Not to Web

A Summer Website Makeover Event
Back by popular demand!

Save the Date! July 26, 2011


Submit your Website for a Makeover!

Get ready to revitalize your website!
Join local web design & business experts and learn how to give your website a major makeover!


Want your website to be featured at the event?

Event Details

  • When
    • July 26th, 2011
  • Where
    • MIT Stata Center
    • Kirsch Auditorium Building 32
      RM 123
    • 32 Vassar Street
    • Cambridge, MA 02139
  • Cost
    • Members $25
    • Non-Members $45
    • Students (with valid ID) FREE

Schedule of Events

  • 5:30pm
    Networking mixer & sandwiches
  • 6:15pm-8:00pm
  • 8:00pm-9:00pm
    Networking Reception upstairs at the R&D Pub

Word on the Tweet is

More than Makeovers

Get the scoop from seasoned web marketers, designers, & entrepreneurs on how to leverage your website as a business tool; learn what simple, strategic changes you can make to maximize your website’s value as a self sustaining marketing machine.

Our panelists will be peeling back the aesthetics to reveal the science behind design, pointing out how, when, and where design can impact your business.

Meet our NEW panelists

Jonathan Kay

Jonathan Kay, branding guru & Social Ambassador of “Buzz” for Grasshopper, a virtual phone system for entrepreneurs & businesses.

Jonathan’s brimming over with strategy when it comes to launching effective bootstrapped campaigns. On a day to day basis, he’s frequently traveling across the country, inspiring business audiences & sharing his knowledge of word of mouth and guerilla marketing.

Richard Banfield

Richard is the CEO of Fresh Tilled Soil, a UI web design and internet marketing firm that he established in 2004. His most recent entrepreneurial endeavor is Web-o-Matic, an all-in-one web creation service designed for entrepreneurs and businesses with smaller budgets and bigger ambitions.

Richard has delivered high-level business strategy, global marketing campaigns and materials to clients in the US, UK, Europe and Africa. Fresh Tilled Soil has worked with hundreds of clients including The Ritz-Carlton, Microsoft, GE, Babson, Harvard and MIT.

David Cancel

David Cancel is an established web entrepreneur & current CEO & Founder of, a web-based platform that offers tools for businesses looking to improve their marketing, sales, and customer service efforts.

David’s been involved in a slew of web based technology services, serving as the CTO of BuyerZone, and the CEO & founder of David’s a master when it comes to analyzing and applying data driven results to iterate and improve on website performance to grow businesses at any stage.

Chris Merrill

Chris is the Co-Founder and CEO of Super Web-O-Matic, a Boston based group that delivers beautiful, custom designed websites quickly and without breaking the bank. Previously he was a founder of Thrive Networks, a managed service provider acquired by Staples in 2006.

Since then he has been involved in a handful of other Boston startups and projects including Designer Advantage, The Orchid List, and his favorite project, Lunchbox. Chris loves Boston based start-ups and the crazy people who run them.

Hear what people had to say about last years event...

“I felt totally at home with the introductory pre-session play list sharing by some of the Fresh Tilled Soil team and the sneakers and torn jeans of Richard Banfield, the leader of their firm and a real thought leader on the issue of what to web or not to web.”

“The makeovers were enlightening as well as visually entertaining-- I learned a lot about how design can impact behavior, image, and having your (company’s) message heard.”

“In my opinion, What Not To Web was one of the most valuable & entertaining industry events of 2010 in the Boston area...”